CQ columnist Craig Crawford, on Countdown with Keith Olbermann, described the strategy of the John McWeirdsmile campaign—for which the candidate himself does not actually speak—in a way that tickled me silly.
Someone who practices these dark arts once told me he called this the “red frog, green frog” strategy. What it means is that you shake a big, ugly frog at your opponent’s face and to voters, and you say, “Look at this ugly frog!” And then, just as they’re reacting to it—and dissecting it—then you get another frog up there, and say, “Look at this frog!” And you just keep switching the frogs, the ugly frogs, and that’s what this strategy appears to be.
The imagined visual on this vignette is priceless. And accurate.