Keeping Up With The Trumps
2007 November 24
“Never before have so many Americans gotten so wealthy so quickly. And never before have the wealthy spent so much on lifestyle and consumer goods. So what do you do to stand out? The challenge for today’s rich is to set themselves apart from the merely affluent. You want things no one else can afford or experience. The challenge is to always stay ahead.”
Robert Frank
Author of Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich
Quoted in Time Style & Design, Winter 2007
